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 Consumer Literature on Alternative Medicine: - Addressing Consumer Confusion 
 
The following is one in an ongoing series of columns entitled Chinese Medicine News Desk by . View all columns in series

3.Caraton, Barbara. Insurance: Health Insurers Embrace Eye-of-New-Therapy. The Wall Street Journal, January 30, 1995, Section B, p.1.

4.Chain-Drug-Review, "Thrifty PayLess Capitalizes on Trends in Health Care," December 5, 1994.

5.Complementary Alternative Medicine at the NIH, Volume IV, Number 1, OAM, NIH, January, 1997.

6.Cosmetics-and-Toiletries, "Biologically Active Compounds: Detection and Isolation from Plant Material of the World's over 250,000 Species of Flowers Plants," June, 1994.

7.Eisenberg, David M., Ronald C. Kessler, Cindy Foster, Frances E. Norlock, David R. Calkins and Thomas L. Delbanco. Unconventional medicine in the United States: Prevalence, costs, and patterns of use, The New England Journal of Medicine, 328:246-252, 1993.

8.Gordon, James S. Manifesto for a New Medicine: Your Guide to Healing Partnerships and the Wise Use of Alternative Therapies. Reading: Addison-Wesley Publishing Company, 1996.

9.Herzlinger, Regina. Market Driven Health Care: Who Wins, Who Loses in the Transformation of America's Largest Service Industry. Reading, MA: Addison-Wesley Publishing Company, Inc., 1997.

10.Jonas, Wayne B. Office of Alternative Medicine, General Overview. OMA, NIH, February ,1996.

11.Kluger, Jeffrey. "Mr. Natural." Time, May 12,1997, pp. 68-74.

12.Northrup, Christine. Women's Bodies, Women's Wisdom: Creating Physical and Emotional Health and Healing. New York: Bantam Books, 1995.

13.Office of Alternative Medicine Clearing House, Office of Alternative Medicine, National Institutes of Health, General Information Package, March, 1997.

14.Popcorn, Faith. The Popcorn Report, New York: Harper Business, 1991.

15.Rosenfeld, Isadore. Dr. Rosenfeld's Guide to Alternative Medicine: What Works, What Doesn't- and What's Right for You. New York: Random House, 1996.

16.The Alternative Medicine Advisor. The Complete Guide to Natural and Alternative Therapies. Richmond: Time Life Books, 1997.

17.The Burton Goldberg Group. Alternative Medicine: The Definitive Guide. Fife, Washington: Future Medicine Publishing, 1995.

18.The New York Times, "Now in the HMO: Yoga teachers & naturopaths." November 24, 1996, pp. 3-11.

19.Weil, Andrew. Eight Weeks to Optimum Health: A Proven Program for Taking Full Advantage of Your Body's Natural Healing Power. New York: Alfred A. Knopf, 1997.

Copyright 1998, The American Journal of Chinese Medicine

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 About The Author
Laurel Skurko Kao is Managing Director of Linc International, founded in 1992. Ms. Kao has an M.B.A. from Harvard Business School, and a B.A. in Human Biology from Stanford University...moreLaurel Kao
 
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