Transforming The Inactive.
Generally speaking, fitness professionals have not so far had a major impact on the majority of Americans who are essentially non-exercisers. However, through our efforts at the Y, we have discovered it is possible to create successful programming for new exercisers.

You can use your expertise and imagination to effectively reach out to this unique group. You are likely to find - as we have - that little can compare with the satisfaction of helping inactive clients transform themselves into regular exercisers.

Wayne L. Westcott, Ph.D. is fitness research director at the South Shore YMCA in Quincy, Massachusetts. He is a former member of the IDEA advisory board and the 1993 recipient of the IDEA Lifetime Achievement Award.

Reproduced with permission from IDEA: The Health and Fitness Source, (800) 999-4332, website www.ideafit.com.